Visual Identity Design Blueprint | Step-by-Step DIY Brandbook

By the end of this course, you’ll have your own brand book.

You skip the long theory talk that the instructor had to learn in order for you to get your branding clear and professional in the shortest time possible. 

A practical training for entrepreneurs who want to understand the foundations of visual branding: how to choose the right colors and fonts, keep brand consistency, create or commission a logo, and build a visual identity that truly represents their business.

Membership

Start from
19.90€
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About This Course

Material Includes

  • DIY Brand Book Template (editable Canva format)
  • Color palette guide and inspiration examples
  • Font pairing examples
  • Logo types overview with examples
  • Brand book checklist

Target Audience

  • Purpose-driven entrepreneurs who want to build a professional visual identity
  • Coaches, consultants, creatives and wellness professionals starting or growing a personal brand
  • Business owners who feel their current brand doesn’t reflect their personality or values
  • Freelancers and solopreneurs looking to elevate their brand without hiring a full design team

What I will learn?

  • Understand the basics of visual branding and why it matters
  • Choose brand colors and fonts with intention
  • Learn the principles of brand consistency
  • Explore different logo types and how to start with a DIY logo
  • Know how to brief and choose a logo designer if needed
  • Build your own brand book step-by-step using the included template
  • Finish the course with a ready-to-use visual identity guide for your brand

Course Curriculum

Introduction to Visual Branding

  • What Is Visual Branding and Why It Matters
  • Why Visual Consistency Matters
  • How Branding Increases Your Perceived Value
  • Your Editable Brand Book Template

Color Psychology & Palette Creation

Fonts & Typography That Fit Your Brand

Logo Basics & DIY Options

Creating Visual Consistency Across All Touchpoints

Build Your Brand Book (Final Project)

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