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AI can feel overwhelming, but it doesn’t have to.
This course gives you a clear introduction to artificial intelligence, designed for entrepreneurs, SME leaders, and corporate professionals who want to understand AI without technical jargon. You’ll explore what AI is, how large language models like ChatGPT, Copilot, Gemini and Claude work, and where these tools already create value in business.
Along the way, you’ll see real-world use cases across marketing, finance, sales, and strategy, and practice simple prompting techniques that help you get useful results. You’ll also learn the key risks – from hallucinations and bias to privacy and security – and how to manage them responsibly.
The goal isn’t to turn you into a programmer, but to build the skills and confidence to apply AI safely and effectively in your daily work.
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