AI Fundamentals for Business and Enterprise

AI can feel overwhelming, but it doesn’t have to.

This course gives you a clear introduction to artificial intelligence, designed for entrepreneurs, SME leaders, and corporate professionals who want to understand AI without technical jargon. You’ll explore what AI is, how large language models like ChatGPT, Copilot, Gemini and Claude work, and where these tools already create value in business.

Along the way, you’ll see real-world use cases across marketing, finance, sales, and strategy, and practice simple prompting techniques that help you get useful results. You’ll also learn the key risks – from hallucinations and bias to privacy and security – and how to manage them responsibly.

The goal isn’t to turn you into a programmer, but to build the skills and confidence to apply AI safely and effectively in your daily work.

Membership

Start from
24.65€
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About This Course

Material Includes

  • Short video lessons
  • Practical examples and mini case studies
  • Reflection prompts for applying ideas to your own business
  • Step-by-step prompting templates
  • Links to trusted AI tools and further resources

Target Audience

  • SME owners and managers looking to apply AI in daily business
  • Corporate professionals who need AI literacy for work
  • Entrepreneurs juggling many tasks and seeking efficient tools
  • Teams starting their AI adoption journey

What I will learn?

  • Understand what AI is and why it matters for businesses
  • Recognize the main AI fields and their practical use cases
  • Learn how to use AI tools safely and responsibly
  • Get familiar with large language models (ChatGPT, Copilot, Gemini)
  • Apply prompting best practices for better results
  • Explore AI applications across marketing, finance, sales, and strategy
  • Experiment with creative AI tools for images, videos, and avatars

Course Curriculum

1. Introduction to AI
Get a clear overview of what AI is and why it matters for businesses today. We’ll cover core terms and real-world examples so you feel confident about the basics.

2. Using AI Safely and Responsibly
Learn the key risks of AI – from data privacy to bias – and how to use tools in a safe, enterprise-ready way. This helps you avoid mistakes and build trust in AI adoption.

3. Large Language Models (LLMs)
Understand how modern AI tools like ChatGPT, Copilot and Gemini work and what makes them powerful. You’ll also learn simple prompting practices to get useful results.

4. AI for Business Functions
See how AI can support marketing, finance, sales, strategy and analytics in practice. Each area comes with examples to spark ideas for your own role.

5. Creative AI Fields
Discover the creative side of AI, from image and video generation to avatars and music. Learn where these tools can add business value without needing design skills.

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