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Course Content
Module 1: Current Trends and Challenges of Fundraising
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Intro for learner WIP
Overview of Fundraising-from a global perspective
The History of Fundraising
Summary (needs new title)
Module 2: The Fundraising Audit
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The First Step in Fundraising Planning
The Process and Tools of Fundraising Audit
Using Audit Insights in Fundraising Planning
Detailed Examination of Audit Components
Tools in Depth
Module 3: NEEDS A COLLECTIVE TITLE
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The Importance of Marketing Research for Fundraising
NEEDS A TITLE
Understanding Giving in Charitable Organizations
Strategic Fundraising Planning
Fundraising Reporting to Different Stakeholders
Donor Recruitment
Investing in Fundraising as a Strategic Decision
Module 4: The Hook
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The Art of the Ask
The Heart of Connection
Planting Seeds
Strategic Partnerships
The Digital Frontier
The Foundation and Management
Final Reflections
Fundraising Overview-A global perspective
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